In 2017, RORA was launched by Creative Director, Ashley Gill, who chose the name with intention. The name RORA means SUNRISE. Representing a fresh start; a warm light; full of optimism and peace. She wants the women that wear her clothing to embrace the feeling of a daily re-awakening wearing clothes that instill confidence and encourage true authenticity. Clothing for women who want to look cosmopolitan, but with a kiss of ease and wear-ability.